London has long been one of the world’s great centres for high-end jewellery, boasting a rich history of luxury craftsmanship and a reputation for catering to royalty, celebrities, and connoisseurs. The city’s finest jewellers, many of which have been established for centuries, offer some of the most exquisite pieces in the world, from timeless diamonds to custom-made designs. This article will explore some of the most prestigious jewellery stores in London, their history, and where you can find them today.
1. Asprey
• History: Founded in 1781, Asprey has earned a reputation as one of London’s most iconic luxury jewellers. Asprey was originally established as a silk printing business by William Asprey, but it soon evolved into a premier jewellery and luxury goods house. In the 19th century, it was granted a royal warrant by Queen Victoria, solidifying its status as the jeweller of choice for British royalty.
• Location: Asprey’s flagship store is located at 167 New Bond Street, Mayfair, London’s most prestigious shopping district. Its beautifully appointed store offers a wide array of high-end jewellery, timepieces, silverware, and leather goods.
2. Garrard
• History: Established in 1735, Garrard holds the title of the world’s oldest jeweller still in operation. It has a rich history intertwined with the British Royal Family, having been appointed Crown Jeweller in 1843 by Queen Victoria. Garrard is known for crafting some of the most famous royal pieces, including the Imperial State Crown and Princess Diana’s sapphire engagement ring, which was later passed on to Kate Middleton.
• Location: Garrard’s boutique is situated at 24 Albemarle Street, in the heart of Mayfair. This historic jeweller remains a global leader in high-end jewellery, specializing in royal-inspired collections, fine diamonds, and bespoke creations.
3. Cartier
• History: Although Cartier was founded in Paris in 1847 by Louis-François Cartier, its London branch, which opened in 1902, quickly established itself as one of the city’s premier jewellers. Cartier has long been associated with royalty and the elite, providing jewellery for coronations and royal weddings. It’s known for its signature designs like the “Panthère” collection and timeless pieces like the Love Bracelet and Tank watches.
• Location: Cartier’s flagship London store is located at 175-177 New Bond Street, with a second boutique on Sloane Street. The Bond Street location, known for its classic French elegance, is a must-visit for anyone in search of the finest Cartier creations.
4. Boodles
• History: Boodles is a British family-owned jeweller that dates back to 1798. Known for its exquisite craftsmanship and innovative design, Boodles has been a leading name in luxury jewellery in the UK for over two centuries. Its reputation for bespoke creations and exclusive collections has made it a favourite among London’s elite.
• Location: Boodles’ flagship store is located at 178 New Bond Street, with other boutiques in key locations such as Sloane Street and Harrods. It specializes in statement jewellery pieces and engagement rings, often featuring rare gemstones in contemporary designs.
5. Tiffany & Co.
• History: Tiffany & Co., the legendary American jeweller, was founded in New York City in 1837. Its arrival in London at the end of the 19th century marked a new era of transatlantic luxury. Tiffany became famous for its engagement rings, particularly its six-prong “Tiffany Setting,” and for its association with Hollywood glamour, as epitomized in the film Breakfast at Tiffany’s.
• Location: Tiffany & Co.’s iconic London store is located at 25 Old Bond Street, offering its signature engagement rings, fine jewellery, and the renowned Tiffany Blue Box. A smaller boutique can also be found in Harrods, catering to those looking for high-end American jewellery in the city.
6. Chopard
• History: Chopard is a Swiss luxury jeweller and watchmaker, founded in 1860 by Louis-Ulysse Chopard. Famous for its intricate timepieces and high jewellery, Chopard’s association with the Cannes Film lFestival and the “Happy Diamonds” collection has made it a household name among the elite. Chopard is known for combining innovative design with sustainability efforts, ensuring its materials meet ethical standards.
• Location: Chopard’s London boutique is located at 15-16 New Bond Street, featuring a range of high jewellery, engagement rings, and its famous watches. The boutique reflects Chopard’s global status as a leader in luxury and design.
7. De Beers
• History: Synonymous with diamonds, De Beers was founded in 1888 by Cecil Rhodes and went on to control the global diamond industry for much of the 20th century. Known for its iconic slogan “A Diamond is Forever,” De Beers revolutionized the diamond engagement ring market. Today, it is recognized for its ethical sourcing and diamond expertise.
• Location: De Beers’ London flagship store is located at 50 Old Bond Street, a perfect place for those seeking high-quality diamond jewellery. De Beers specializes in bridal jewellery and custom diamond designs, making it a go-to destination for those in search of exceptional stones.
8. Harry Winston
• History: Often referred to as the “King of Diamonds,” Harry Winston founded his company in New York in 1932. Winston has provided jewels for royalty, Hollywood stars, and some of the world’s most prestigious events, including the Oscars. Known for its exceptional diamonds, Harry Winston has been behind some of the most famous gems, such as the Hope Diamond.
• Location: The Harry Winston salon is located at 171 New Bond Street, offering a variety of dazzling creations, from engagement rings to high jewellery featuring the most luxurious diamonds and gemstones.
9. Graff
• History: Established in 1960 by Laurence Graff, this London-based jeweller is synonymous with rare diamonds and extraordinary craftsmanship. Graff has handled some of the world’s largest and rarest diamonds, and its clientele includes global royalty, celebrities, and ultra-high-net-worth individuals. Its cutting-edge designs and ability to source exceptional diamonds have cemented its reputation.
• Location: Graff’s flagship store is located at 6-7 New Bond Street, with additional locations in Sloane Street and Harrods. Graff’s diamonds are among the rarest in the world, making it the ultimate destination for those seeking unparalleled luxury.
Conclusion
London is home to some of the most prestigious and historic jewellery stores in the world, many of which have served royal families and high-profile clients for centuries. Concentrated in the elegant shopping districts of Bond Street and Mayfair, these jewellers continue to define luxury, offering timeless designs and exceptional craftsmanship. Whether you’re in search of a statement piece, an engagement ring, or a bespoke creation, these jewellers represent the pinnacle of high-end jewellery in London. The Jewellery stores listed above are not necessarily favoured by all, for example the city’s Saudi community can be found shopping in Moussaieff Jewellers and other nationalities often have a niche favourite of their own.
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